Student Key Opinion Leaders (KOL) are usually defined as outstanding students that goes beyond ordinary to create impact through engagement online & offline.
What is Student Key Opinion Leader?
We will be witnessing the birth of a group of student KOLs who will be pioneering together with key players from the industry during this prestigious awards night.
The Discovery Journey
Our panel judge’s line-up includes
Amber Chia Academy
How do you participate?
There are two stages to this award, the first stage we will be assessing based on your online and offline engagement with the crowd.
Top 50 Student KoLs will be asses through two main blocks: Online(40%) & Offline(60%)
1 Interaction (20%): Visitor/Follower/ Subscriber on Social Media Platforms
2.Engagement (20%): Likes/Comments/ Shares on Social Media Platforms
1.Action & ROI (40%): #event/activities organized in and outside of campus.
2.Work Professionalism(20%): Attitude and behaviour that is portrayed.
An admission challenge will be given to the Top 50 student KoLs to access their entrepreneurial mindset, leadership and creativity.
Students will be judged by the panel of judges based on:
1.Creativity (40%) : Copy writing and flow of video.
2.Authenticity (30%) : Distinctiveness and uniqueness that can be attribute to brand.
3.Talk-ability (30%): Is it enough to drive people to act-share-comment, even participate?